Case Study

The Hunger Games: Catching Fire

A Number of different marketing techniques were used for advertising this film, these included:

Website
http://www.catchingfiremovie.com

Trailers
https://www.youtube.com/watch?v=EAzGXqJSDJ8
https://www.youtube.com/watch?v=9PKHKhN1cLU

Clips
https://www.youtube.com/watch?v=8kz6uWxgsBs
https://www.youtube.com/watch?v=JE3FSJTrJWg

Featurettes
https://www.youtube.com/watch?v=HXN1V1P34Ps